Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. Now you want to roll it out company wide and encourage your employees to participate. By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects.

Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. But it is tough to get people to contribute, and you will need some structure in place to guide your teams in the right direction. Here are a 5 ways to build out your employee social media culture by creating an environment that encourages participation:

1) Get stakeholder buy-in.

This is extremely important if you want your company to actively participate in social media. Your executive team needs to believe in the cause and they need to evangelize it throughout your organization. Participation from social media needs to come from the top down, so it is important that your executives are on board and ready to participate themselves. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. To get your executive team on board consider presenting to them and including some of the following information:

• Illustrate competitors who are using employee social media contributions successfully
• Highlight how employee social contributions can be used for lead gen, and creating valuable relationships
• Focus on building your brand thought leadership through increased participation
• Create a report that monitors your social media activity and point out missed opportunities that could be used for creating employee/customer/prospect relationships

2) Create a social media policy.

Determine how you want your employees to participate in social media. At Marketo, we have created a Social Media Policydocument that outlines what social networks to participate in, how often, and what the ground rules are. Don’t assume that your employees will know how to participate, so that is why a comprehensive guide will do wonders. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. Promote it through introducing it on a company-wide email and consider creating posters that advertise your guide and post them throughout your offices.

3) Show them the WIIFM.

Your employees are busy, and it takes effort and time to create a Twitter account, post on Facebook, post on LinkedIn, and create blog posts. So you have to show your teams, what is in it for them–what are the benefits of contributing to social media? Here are some things you might want to call out:

• Personal branding–get your name out there!
• Building relationships with sales leads
• Building customer relationships
• Helping your company be seen as a thought leader

You might also want to consider incentivizing social media contributions. You can give out prizes for the employee who Tweets the most or contributes the most blog content. Money motivates, so this is a great way to get started.

4) Training, training, training.

This is one of the most important aspects of getting people involved with B2B social media. You have created your policy, shown them the WIIFM, but now you have to make sure they are trained. At Marketo, we created Social Media Month which consisted of weekly workshops on social networks, participation rules, blogging tips, LinkedIn optimization for SEO, and social media photo day! We also did a series of blog posts: Go On Get Your Blog On and Utilizing LinkedIn to Improve SEO and Organic Visibility.  By providing a structured format for learning about social networks your employees can be both well-informed and pumped up and ready to be social!

5) Appoint an internal social media lead.

Your employees will have questions and you want to make sure that they have a go-to person who can answer all of them. By assigning one person as the social media spokesperson, you will have a centralized way of monitoring and further promoting employee participation. That person will be the lead in developing additional training, social media events, and curating contributed content. And of course, he or she will always be in charge of encouraging everyone to be social. Something to note is that your point person does NOT have to be a Subject Matter Expert. Your lead just needs to be someone that has a passion for social media and enjoys building internal relationships.

Source:
http://blog.marketo.com/blog/2012/07/lets-get-social-5-ways-to-build-your-employee-social-media-culture.html

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How you can add swipe to delete function using Gmail on android

Just follow these simple steps to find out how

Gmail for Android is a pretty neat and simple to use application, but there are certain things like the delete feature on it that are a bit of a task. But with the latest Gmail release for Android users can easily swipe their finger across any message or conversation to either delete or archive the message or conversation. By default this operation is set on the delete or archive option, which adds another step for deciding what to do with the message, but how? maybe not everyone know how to do it. So here is how you setup swipe to delete for Gmail on your Android device, in a step by step process.

Before beginning make sure you have the Gmail application version 4.2 or above installed on your device. If not then upgrade your app to proceed.

Step 1

On your Android device locate the Applications home key and press it. The applications home key is generally located in the lower middle portion of the screen. If the Gmail app is located on the home screen itself, then skip to step 3.

Step 2

Once the applications home screen opens locate the Gmail application icon and select it to start the application and proceed further.

Step 3

The application will then open your linked Gmail account and show you the emails in your account. If not then it might take some time to synchronize your email account with the Android device's account. Once done open the options or the settings menu of the application. It's usually located on the lower right of the screen. Press it to access the menu.

Step 4

The next screen will display the settings related to the Gmail application. Here you can see a number of options, select the 'Swiping Conversation List' option from the list provided on the screen.

Step 5

The next screen will open in the form of a prompt with three main options. First option is to disable all functions, the second is the default option and the third and last is the option that will enable the swipe to delete function for the app. Select the third or Always Deletes option and press OK.

Now every time you need to delete a message just simply swipe your finger across the message and it will be deleted.

Source:

 http://www.themobileindian.com/news/10285_How-to-enable-swipe-to-delete-in-Gmail-on-Android

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